Google Scans the Environment to Stay on Top

In the past, technology giant, Google, has fallen short in the device category.  Amazon seems to have fared a lot better; for example, Amazon’s e-reader, the Kindle has had huge success.  When Amazon released their smart speaker, the Echo, consumers everywhere flocked to purchase one. The Echo, on command, plays music, shops for you, and can even control your home.  Recently, Google has followed suit and released their own smart speaker called Google Home, which is about $50 cheaper than the original Amazon device.  After reading several articles comparing the two devices, I have come to the conclusion that, if I was in the market for a smart speaker, Google Home would be a better choice, due to better voice recognition technology and a wider range of internet search options—after all, Google is the best when it comes to search engine optimization.  Google Home has only been on the market for a few months, so time will have to be the determining factor in whether consumers prefer this device over the Echo.

In today’s fast-paced technological world, it is extremely important that companies scan the environment for consumer trends so they can be one of the first to carry the “next big thing”.  Google did just that with Google Home.  In desperate need of launching a popular device among consumers, Google hit the mark with the Echo in terms of price point and functionality.  Because Google is the leader in the area of search engines and already have several apps that can be applied to the Google Home platform, developing this device in response to the Echo was a no-brainer.  This is a great example of how technology companies and content creators can stay at the forefront of the market; by searching for and seizing opportunities in the marketplace.  Kudos to Google for their quick response to one of the new trends among consumers.


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